Blue Cross Blue Shield of Florida (BCBSFL) Operating Services is Florida’s largest insurer, serving more than 6 million residents in total. Three trends that redefine how Blue Cross Blue Shield of Florida brings value to its members are through consumer empowerment, E-business, and financial services modernization.
BCBSFL holds approximately 30% of the HMO market share in Florida, which is twice the share of its nearest competitor. BCBSFL offers a BlueComplements program filled with discounts and services that allow members to stay healthy. Theses advantages include Healthy Alternatives, Vision One, TruVision, Hearx, GlobalFit, SafeTech, and Walgreens Mail Order Pharmacy. BCBSFL offer a Complementary Alternative Medicine Program that allows its member to select Alternative Health Providers such as Massage Therapists, Acupuncturists, and Chiropractors. Members may receive up to 25% savings or more by using an Alternative Health Provider in the American Specialty Health Networks in Florida and nationwide. BCBSFL members may also save 15-45% plus free standard shipping on thousands of health products.
For example, vitamins, health-related books, tapes, smoking cessation, and herbal supplements. Vision One is a discount program that allow BCBSFL members to receive comprehensive vision care through a program offered by Cole Managed Vision, which offers savings on both eyes and on eyewear. Members pay $35 for an eye exam for eyeglasses and receive discounts of up to 60% off retail prices for frames and lenses. Also, since this a discounted program offered by Blue Cross and Blue Shield of Florida there is no claims to file for independent vision care centers throughout Florida.
TruVision is a Laser Vision Correction Program offered by Blue Cross Blue Shield of Florida to those members who wish to have laser surgery to correct their vision. Affordable laser vision correction services are provided to members for a discounted fee for BCBSFL members of $895 per eye, and TruVisions offers 100% financing with approved credit. The services that TruVision cover are comprehensive eye exams, pre and postoperative care, and an enhancement warranty. Blue Cross Blue Shield of Florida Hearx program offers hearing care and hearing aids. Hearx is the largest hearing care organization accredited by the Joint Commission of Accreditation of Healthcare Organizations.
Members receive free hearing examinations and 25% off any hearing aids purchased through Hearx. BCBSFL offer through Hearx offer tolerance testing, speech discrimination, risk consultation, annual cleanings, and hear aid checks at no charge. The GlobalFit Fitness Program at Blue Cross Blue Shield of Florida allows valued members to receive discounted membership fees to top-rated fitness clubs. A one-time enrollment fee is all you pay to save up to 60% on fitness clubs membership fees.
Members do not have to bother with long-term contract, rather enjoy month-to-month membership. BCBSFL members can also enjoy the ability to freeze or transfer membership to another network fitness club. Members that travel can have access to fitness clubs nationwide that is in the fitness club network. SafeTech, a division of Troxel Cycling and Fitness, Blue Cross and Blue Shield of Florida provides its member with discounts on bicycle helmets. Members can take advantage of saving 40% or more on bicycle helmets.
Members can also receive significant discounts on reflective decals for night safety and sizing pads for custom fit.