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E-C om merc e Chap te r 3

Updated January 17, 2019
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E-C om merc e   Chap te r 3 essay

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        E-C om merc e   Chap te r 3 ?(s lid e 1 t o 9 )   ??   Su m ia h A lm oh ese n                   1     Match:   electronic retailing (e-tailing)   Retailing conducted online, over the          Internet     ? ? e-tailers   Retailers who sell over the Internet     ? ? direct marketing   marketing that takes place without          intermediaries between manufacturers      and buyers.   multichannel business model   A business model where a company            sells in multiple marketing channels          simultaneously (e.g., both physical and          online stores)         Choose : #C ??hara cte ris tic s o f S ucce ssfu l ??E-T A IL IN G a-B ra n d n am e r e co gn it io n     b-D ig it iz e d f o rm at     c-F re q u en tly p u rc h ase d it e m s     d-a ll o f t h e a b ove     #Th is ty p e of vir tu al mall co n ta in s a dir e cto ry org a n iz e d by                     pro d u ct o r a s p ecif ic s to re .     a-R efe rrin g D ir e cto rie s   b-M alls w it h S h are d S e rv ic e   c-? c lic k -a n d-m orta r r e ta il e rs     #a co n su m er ca n fin d a pro d u ct, ord er an d pay fo r it , an d arra n ge                           fo r s h ip m en t.

    a-R efe rrin g D ir e cto rie s   b-M alls w it h S h are d S e rv ic e   c-? c lic k -a n d-m orta r r e ta il e rs   2       Giv e a n e xa m ple o f e a ch :   1-?? Tra d it io n al m ail- o rd er r e ta il e rs t h at a ls o s e ll o n lin e. ? ?  exa m ple : J a rir B ooksto re     2- ? Dir e ct m ark etin g b y m an ufa ctu re rs   exa m ple ? : ?God iv a mark e t dir e ctly on lin e fr o m th eir web sto re to                   cu sto m ers     3-? ? ? Pu re -p la y e -t a il e rs     exa m ple : A m azo n .c o m     4-? ? Clic k -a n d-m orta r r e ta il e rs   exa m ple : W alm art       Tru e o r f a ls e ? :   vir tu al (p u re -p la y) e-t a ile rs ?Fir m s th at se ll dir e ctly to co n su m ers ove r                     th e I n te rn et w it h ou t m ain ta in in g a p h ysic a l s a le s c h an nel ( ? tr u e? )   ?  clic k -a n d-m orta r re ta ile rs ?Bric k -a n d-m orta r re ta il e rs th at offe r a              tr a n sa ctio n al w eb sit e f r o m w hic h t o c o n du ct b u sin ess ( ? tr u e? )   ?  bric k -a n d-m orta r re ta ile rs ?Reta il e rs who do bu sin ess in th e                 non -In te rn et, p h ysic a l w orld in t r a d it io n al b ric k -a n d-m orta r s to re s ( ? tr u e? )       Adva n ta ge s o f E -T a ilin g ( f o r ? se ll e rs ) ( m en tio n t h re e?)   ? Lo w er p ro d u ct c o st   ? Reach m ore c u sto m ers   ? Chan ge p ric e s a n d c a ta lo gs q u ic k ly   ? Lo w er s u pply c h ain c o sts   ? React q u ic k ly t o c u sto m er n eed s   ? Bette r u nders ta n d c u sto m ers a n d in te ra ct w it h t h em .    

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E-C om merc e Chap te r 3. (2019, Apr 21). Retrieved from https://sunnypapers.com/e-c-om-merc-e-chap-te-r-3/