Two types of subliminal advertising, or at least as close to it as exists today, are stealth advertising and hidden corporate providence. Stealth advertising occurs when a company pays to have their product in a movie or TV show, and the product is then shown on camera. An example of this would be BMWs agreement with the producers of James Bond movies. The agreement is that James Bond will a BMW in each movie and that the car will be shown to be a BMW. For example, in Tomorrow Never Dies, James Bond drives a BMW 750iL and when Q gives James the car, he specifically states that the car is a new BMW 750iL.
Hidden corporate providence occurs when a big corporation makes a product and tries to make the product appear to be manufactured by a small company. An example of this would be Doc Otis hard lemonade, made by the Anheiser Busch Corporation. The label depicts an old man, who it is assumed is Doc Otis, the man who makes this lemonade. This attracts customers who want to help the little guy. Another form of subliminal advertising is embedded messages.
This is when an ad suggests some message but does not directly come out and say that message. A good example of this would be cigarette ads that depict beautiful people having a good time, while smoking. The embedded message is that smoking will make you cool and beautiful, but the ad does not directly say that.
