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Introduction: A Spanish Retailer base company founded in 1975 by Amancio Ortego. Zara is main brand of Inditex group which is world’s largest apparel retailer. Initially named the store Zorba after the film Zorba the Greek, but after learning there was a bar with same name, Ortego renamed it as Zara. In 1988 company start…

A company who sells high end scotch. Bob Littlefield is the division manager of Glenmeadies since three months. Glenmeadies organises every year an tastemakers programme to promote their whisky. This time the tastemakers programme took place in New York. Bob was present at the New York tastemakers programme so he could see his marketing approach…

Blacklane (on demand transportation startup) was The company was co-founded by Jens Wohltorf, an ex-Principal at the Boston Consulting Group and Frank Steuer, former managing director of SemperLink GmBH and founder of telephony startup Firstfon in 2011 and its based in Berlin, Germany. Currently, Blacklane’s footprint covers 500 airports globally in 250 cities, and more…

Marketing is a process aimed at creating a balance between product distribution and customer satisfaction. This process involves satisfying customer needs and at the same time achieving organization’s objectives, which include high sales, which increase or maintain an organization’s profit gains (Carpenter & Shankar, 2013). Marketing focuses on the customer and is a process that…

The Vrio analysis is built on four main traits which fundamentally supports the company’s ultimate goal of increasing competitive advantage. These four traits include valuable, rare, imperfectly imitable and organized to capture value (Jurevicius, 2013). With these four, it is possible to determine and analyze how the company displays competitive advantage. When an individual is…

Specsavers is typically a hierarchical structure, where the business owners are the top of the hierarchy. These people then delegate roles and responsibilities to people further down the structure. The directors are the next layer down, with Retail Directors and Optometrist, which are in control of mangers and assistants within the that area (Optometrist). The…

.. by 1970, most of the garden roses in the United States were infected. Since then, heat therapy programs have been initiated at the Oregon State University and the University of California at Davis, as well as by Bear Creek (parent company of Jackson & Perkins Roses and Armstrong Roses). The Oregon State program is…

Simratpal Kaur [email protected] (437)-996-4696 OBJECTIVE Seeking employment that allows me to grow professionally, while being able to utilize my skills for the betterment of the organization with the best use of my dedication. EXPERIENCE Wendy’s (crew member) woodbridge (brampton) JULY -PRESENT Main Responsibilities Received customers pleasantly, took their orders, transmitted to kitchen staff, served, and…

Organisations that intend to be successful need to design products, services and product/ service bundles to meet customer needs. How can they do this and how can they ensure that the organisation’s plans achieve quality, time and cost specifications agreed with customers? What data and records might be drawn upon to make plans intended to…

Chapter 1 Introduction 1.1 Background and Rationale of the study The internet café called “KM Internet Café” has two branches. The current setups of their internet cafes were separated. One way to connect the two internet cafés was to connect the switch of each internet cafe using a copper crossover cable. A copper crossover cable…