Marketing Essays and Research Papers

Sex sells – as simple as it may sound, but it’s true. We, as consumers, may not like to be audited as simply following the commercial industries’ lure of sexual images that undoubtedly prone us to buy certain products. Yet, the fact that advertisement has been working with sexual images for decades is a very…

Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more…

Many people say that the US is the land of opportunity, but the latest money making opportunity has come from south of the border. Chihuahuas, Talking Chihuahuas. Taco Bell has struck a gold mine in its latest advertisement campaign involving a talking Chihuahua, fueling an instant craze for the little dogs, and all of their…

Reasons for which big firms engage in Foreign Market Companies engage in international for an array of reasons, but the objective is typically company growth or expansion. Regardless of whether a company hires international employees or searches for new markets abroad, an international strategy can help diversify and boost a business. The following are the…

The American Marketing Association states “a brand as a name, feature, symbol or design that is meant to identify the goods and services of an organization and distinguishes them from those of competitors or other organizations” . However, it can further be said that identifying and differentiating of a product or service only makes sense…

A kitchen garden is where herbs and vegetables are grown around the house for household use. Since early times a small plot near to the house has been used for growing a variety of vegetables according to the season and to cater domestic needs. Local varieties of veggies such as radish, chillies, beans, pumpkins, banana,…

1. How do sports marketers enhance the perceived value of their commodities? Cite at least two examples. Sports marketers enhance the perceived value of their products by selling them during the the season when the sport is being played, For example if they sell Florida Gator shirts during football season , it’s more likely to…

Introduction Apollo Food Industries Sdn Bhd, the organization which is fabricating compound chocolate sweet shop items and layer cakes situated in Malaysia. Apollo was classified into two category which are chocolate wafer and layer cake item. As a main maker of the Chocolate Confectionery Products and Layer cake industry in Malaysia, the Apollo dispersed in…

Introduction Harvey Norman is one of Australia’s best know retailers. Harvey Norman has been created in October 1982, by the founders Gerry Harvey and Ian Norman (who passed away), and went public for the first time in October 1987. Harvey Norman Holdings Ltd is a public company, listed on the ASX. The market capitalisation of…

A SEMIOTIC ANALYSIS OF PAKISTANI DETERGENT ADVERTISEMENTS Shehbaz Khan | Rasool Bakhsh | Maiwand Khan & Sanaullah Khan Balochistan University of Information Technology, Engineering and Management Sciences, Faculty of Arts and Basic Sciences, Department of English Literature and Linguistics, Quetta, Pakistan Email: [email protected] ABSTRACT This research study takes semiotics as a model for the analyses…