Marketing Essays and Research Papers

A kitchen garden is where herbs and vegetables are grown around the house for household use. Since early times a small plot near to the house has been used for growing a variety of vegetables according to the season and to cater domestic needs. Local varieties of veggies such as radish, chillies, beans, pumpkins, banana,…

Many people say that the US is the land of opportunity, but the latest money making opportunity has come from south of the border. Chihuahuas, Talking Chihuahuas. Taco Bell has struck a gold mine in its latest advertisement campaign involving a talking Chihuahua, fueling an instant craze for the little dogs, and all of their…

Reasons for which big firms engage in Foreign Market Companies engage in international for an array of reasons, but the objective is typically company growth or expansion. Regardless of whether a company hires international employees or searches for new markets abroad, an international strategy can help diversify and boost a business. The following are the…

Packaging has four distinct marketing functions according to book “essentials of marketing ” by Charles W. Lamb and colleagues .It protects our product from distribution , sale etc. It also promotes our product. It helps consumers to identify your product and how to use that product: for example, by allowing them to resell it between…

The American Marketing Association states “a brand as a name, feature, symbol or design that is meant to identify the goods and services of an organization and distinguishes them from those of competitors or other organizations” . However, it can further be said that identifying and differentiating of a product or service only makes sense…

1. How do sports marketers enhance the perceived value of their commodities? Cite at least two examples. Sports marketers enhance the perceived value of their products by selling them during the the season when the sport is being played, For example if they sell Florida Gator shirts during football season , it’s more likely to…

A comprehensive advertising plan will help this company capitalize on many current and future market trends in the casket industry. We will develop a strategy for the company that will pull the product through the supply chain by creating consumer awareness and developing and interest for the product, thus creating a more educated, knowledgeable and…

LOREAL INTRODUCTION Strategy analysis focuses on the long-term objective generating alternative strategies, and selecting strategies to pursue. The firms present strategies, objectives and mission, couple with the external and internal audit information, provide a basis for generating and evaluating feasible alternative strategies (David 200). LOreal has numerous competitors. To have an advantage on competition, LOreal…

Introduction Apollo Food Industries Sdn Bhd, the organization which is fabricating compound chocolate sweet shop items and layer cakes situated in Malaysia. Apollo was classified into two category which are chocolate wafer and layer cake item. As a main maker of the Chocolate Confectionery Products and Layer cake industry in Malaysia, the Apollo dispersed in…

Introduction Harvey Norman is one of Australia’s best know retailers. Harvey Norman has been created in October 1982, by the founders Gerry Harvey and Ian Norman (who passed away), and went public for the first time in October 1987. Harvey Norman Holdings Ltd is a public company, listed on the ASX. The market capitalisation of…