Media Analysis

Question 1

How to do a social media analysis?

Answer

How to perform a social media analysis

1. Make a spreadsheet
2. Pull reports from each social platform
3. Input your data into your spreadsheet for each platform
4. Look at every piece of data
5. Determine what metrics typically decrease
6. Bucket your like metrics
7. Form an action plan from your social media marketing analysis

Question 2

What is media analysis and why is it important?

Answer

Media analysis is a valuable tool for an organization or a company to find out about their visibility in the media, about the tone that is used when referred to them and also about very particular issues that might be tied to an event in time, a season or a crisis.

Question 3

How do you identify how the media manipulates people?

Answer

The more the media wants to manipulate the public, the more they will talk to the public like they're children. Sugarcoated arguments, characters, and intonations are used, as if the people were too weak or immature to handle the truth. The goal is also a submissive, docile reaction.

Media Analysis

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What Is Social Media