Strategy

Pricing Strategy Kingfisher serves premium quality beer. Even though they face impetuous competition from their competitors, it doesn’t have any effect on its pricing strategy. They adopted a premium pricing strategy for its premium products. The table below shoes the prices of various kingfisher beer categories 330 500 ml (24 Price List 650 ML ML…

The portfolio management concept is critical to supporting an organizations mission and goals. Portfolio management will determine which projects will be pursued when the budget or resources are limited. Portfolio management starts with choosing a portfolio. Projects are a way of tracking an organizations task or activities that cannot be addressed within the organizations limits….

“Companies Collect Competitive Intelligence”  highlights appropriate steps a companies need to take when trying to be competitive and offer professional service. Gilad in his article starts by: Elaborating the different competitive strategy requirements needed by companies, how a managerial expert like “Peter Drucker” often sees these strategies, how a simple powerful suggestion to companies can…

Introduction One nation that is currently emerging and becoming powerful in terms of business and economics is India. With a commendable economic growth rate and the importance it places on the English language, India is one of the largest workforce of engineers, doctors, and other key professionals, who work not only in India, but in…

What internal resources and assets did ANN have that gave it a competitive advantage? Ann Taylor’s competitive advantage is constituted by its cash availability, it’s loft and brand recognition. It’s internal resources are in house design team, in-store strategy which provides wardrobing and cater to every customer. Ann also has strong bargaining power because of…

Introduction of company iD fresh food was founded in the year 2006 by PC Musthafa. iD Fresh Foods was started in a 550 sq.ft room with one batter grinder and a packaging machine. The venture was named “iD Fresh” indicating an identity for fresh idli and Dosa batter. iD Fresh Food is now a well-known…

Findings Black and Decker’s DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B) saw the potential in 1994 to increase the companies market share through worldwide sales of B…

“Strategy is defined as the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations”. (Johnson, G., Scholes, K., and Whittington, R., 2008, p. 3). In other words, strategy is considered a high level…

Southern Strategy The causes and consequences of the Southern Strategy as it relates to African-Americans and the American political system. Richard Nixon’s Southern Strategy (or as the Nixon administration would call it positive polarization) of the 1960s was a political platform that provided the final push in transforming the the party of Lincoln into the…

Karl Popper is the preminent proponent of the theory-then-research strategy. He claims that there is a progress in science when conjectures are produced first and then disprove them through empirical research. this means that our reaserach is guided by our theoritical proposition. Data should be collected so that theory can be tested. While the porponent…