.. and taxes as well as the political scandal du jour. 8p.m.
The OReilly Factor. Hosted by Bill OReilly. The fastest growing news program on television. OReilly analyzes news events, trends, and celebrities with a direct, non-politically correct style that allows him to give his own opinion while insisting on answers to important questions from guests.
The broadcast ends each night with a lively mail segment where viewers get a chance to voice what they like and dont like about the program. 9p.m. Hannity and Colmes. Hosted by Sean Hannity and Alan Colmes.
A fast paced show featuring conservative radio commentator Sean Hannity and liberal personality Alan Colmes. The two offer their take on controversial topics, personalities and social issues in an often animated, always-compelling debate. 10p.m. The Crier Report. Hosted by Catherine Crier.
This program offers compelling, sometimes intimate interviews with a diverse range of guests. At 11p.m. FoxNews begins to repeat its programming until 7a.m. when they resume with live programming. Similarities and Differences 8 MSNBC Monday-Friday 6a.m.
Imus on MSNBC. Hosted by Don Imus. Radio personality Don Imus and his popular, often controversial radio show, Imus in the Morning, features current-events discussion, political humor and satire with a whos who lineup of political figures, journalists and high profile newsmakers. 9a.m.
Watch it with Laura Ingrahm. Hosted by Laura Ingrahm. Live from Washington D.C., the show features special in studio guests from the business, political and entertainment fields, along with regular guests from diverse backgrounds. The show blends informative discussion with humor with an innovative look at the issues. 10a.m.
Morning Line. Hosted by Chris Jansing and John Seigenthaler. The show provides viewers with the top news of the morning, including sports and weather, along with interviews and features and a look ahead to the big stories of the day. 12p.m. NBC News In America.
Hosted by Linda Vester and Lori Stokes. An in-depth look at domestic and international news and its impact on American lives. The show features live interviews from the worldwide news bureaus, NBC affiliates and the MSNBC newsroom. 3p.m. NBCNEWS@ISSUE. Hosted by Eddie Magnus.
A daily hour long special devoted to a single news topic ranging from social to political to personal and professional issues. 4p.m. Newsfront. Hosted by Ed Gorden. As the day winds down, the show reviews the top news stories and events of the day including reports form NBC news correspondents, contributors and guest interviews.
Similarities and Differences 9 5p.m. News Chat. Hosted by John Gibson and Mary Kathleen Flynn. The show poses a controversial question of the day to viewers as well as online users. Through in-studio guests, e-mail and viewer call-ins, Gibson moderates the program while Flynn monitors the online chat and e-mail questions.
7p.m. Charles Grodin. Hosted by Charles Grodin. A prime-time talk show which takes a look at the weeks news events through discussion with newsmakers from the world of politics, law and entertainment.
8p.m. Hockenberry. Host John Hockenberry blends newsmaker interviews with the review of the days top stories. 9p.m.
The News with Brian Williams. Hosted by Brian Williams. Anchored by the Emmy Award Winning journalist who is set to succeed Tom Brokaw. The show uses NBC News resources to offer viewers a nightly view of the news of the day. The show also gives viewers a first look at tomorrows headlines from around the world. 10p.m.
Time and Again. Hosted by Jane Pauley. The show gives viewers an in-depth look at a recent news event or news personality through a historical. Using the vast resources of the NBC News archives, it adds historical context to todays news through interviews, extensive footage and archival reports. Beginning at 11p.m., MSNBC begins to replay its prime-time lineup.
Like CNN, this programming strategy is for viewers on the west coast as well as those coming from a second shift. The station resumes live programming at 6am. Similarities and Differences 10 Because these networks are categorized as news networks, one might expect to find similar programming. However, this is not the case. The programming and programming strategies are quite different.
CNN and MSNBC both begin their day at 6am, but with two different programs. CNN airs an hour long business show, while MSNBC broadcast the controversial Imus In The Morning radio show. A classic example of counterprogramming. FoxNews starts the programming day at 7a.m. with a light news show. At this time CNN is airing a hard news program.This counterprogramming is continued throughout the morning until 12p.m.
when both CNN and MSNBC air a noon news. FoxNews runs Fox News Now from 9a.m. to 5p.m. After the news broadcast, MSNBC continues with hard news while CNN gets soft with entertainment and feature shows. During prime access, CNN uses a strategy called bridging; beginning a program a half-hour earlier than competing programs.
This strategy is used by another Ted Turner owned station, TBS. CNN uses this strategy at 6:30p.m with The Moneyline News Hour, with Lou Dobbs. By doing this, CNN now has one of its highest rated shows, Crossfire, beginning at 7:30p.m. One reason for doing this would be to keep viewers from tuning into Foxs, O’Reilly Factor, the fastest growing news program in America.
When you reach the 9 oclock hour, you have two of the network aces’, Brian Williams and Larry King, against Foxs Hannity and Colmes. Both and Kings and Williams shows are their networks most watched, but Williams ratings pale in comparison to Kings. While Williams averages under 50,000 viewers, King sometimes Similarities and Differences 11 garners over 500,000 (USA Today, 1997). The networks end the night silently with relatively less popular programs.
Boosted by the Clinton/Lewinsky sex scandal, the rise and fall of the stock market, hurricanes, elections and John Glenns rocketride, all three networks have enjoyed improved ratings. FNC has possibly the best story to tell this year. The networks saw its universe grow 61 percent over the last year, to just under 35 million subscribers. FoxNews remains behind MSNBCs 45 million sub base, which grew 38 percent over 1998. Even CNN grew 5 percent to 80 million (Cortese, 1998).
FNC also gained ground on its rivals in household and demographic ratings, though it still trails both in delivery of viewers. For example, in prime-time so far this fourth quarter, FoxNews produced a 0.5 rating, reaching 169,000 homes, a 400 percent ratings increase and 479 percent delivery increase. FoxNews rating tied MSNBC but followed it in delivery of 207,000 homes. CNN led its rivals with a 1.0/758,000 homes up 25 and 37 percent respectively. However, in adults 25-54, all three networks were tied in ratings at 0.2, which represented one hundred percent surge for FoxNews and MSNBC but was flat for CNN (Cortese, 1998). CNNs flat ratings could be in part to the turmoil created by a June 7 report on NewsStand.
The report alleged that U.S. military forces dropped nerve gas on U.S. defectors and civilians in Laos (Tailwind Controversy, 1998). The following day CNN retracted the story and apologized to viewers and military personnel, but it may have been too late. During July, an average of 593,000 households watched CNN in prime-time, a drop from 680,000, a year earlier (Cortese, 1998).
Similarities and Differences 12 So the question isnt, who is number one? But who does the future belong too. The answer may ultimately depend on how much money Microsoft, General Electric and Rupert Murdoch are willing to lose to make a profit. Similarities and Differences 13 References Available: www.cnn.com Directory: Studio tour Conner, M. (1996, October3) News Corp.s 24-hour news channel to start Monday. Reuter Business Report, [on-line].
Available: Business News Bank: Library subscription Cortese, A., Siklos, R. (1998, August 17) This Little Peacock is Showing Some Pluck. Business Week, 3591, 64 Eastman, S. T.
and Ferguson, D. A. (1997). Broadcast/Cable Programming (5th ed.).
Belmont, CA: Wadsworth Publishing Company. Higgins, J. M. and Petrozzello, D. (1997, July 28).
Suit Settled, FNC moves to next battle. Broadcasting and Cable, 1068827,14-15 Johnson, P. (1997, June 4). MSNBC hasnt plugged into a big audience yet.
USA Today, p.D3 Lieberman.
