SWOT Analysis on Dell Inc. Strengths: Dell is said to be the largest PC maker in the world, attracting millions of customers in all countries to buy their product. Dell has a great operational excellence in the sense that they are well known for their custom made computers. Dell Inc.
directly deal with their customers, and do not use any other medium, i.e. middlemen. Dell has been a renowned computer brand providing computers to both medium and small businesses for over 10 years. Weaknesses: Dell Inc. is not the only PC maker in the market.
Its competitors can be considered as one of its weaknesses. Dell is said to have weak business relationships with many computer retailers. Dell Inc. only build the computers, they do not develop them.
Huge amount of supply orders might cause them to make errors. Opportunities: The introduction of more innovative products, following the technological advancement. Their products have a huge diversity in them. They also have other electronic items, other than computers which can create markets from them in a whole new level. Dell is said to be branding their lower cost computers, that are sold throughout the world.
They have been increasing their internet marketing sources, in order to gain a great share of the internet market bases. Threats: There are many new brands in the market, which are getting increasingly popular. Unlike Dell, other competing companies may have better relations with computer retailers. Certain countries may have trade barriers or high custom charges.
