The distribution of Asana Hotels’ products and services is also facilitated through social media which has been adapted as another effective instrument. Because social media platforms are gaining traction in the level of usage and becoming common in everyday life through the proliferation of mobile device. It has proven to be valuable marketing channel, especially when targeting younger consumers. Social media will help to increase engagement, brand awareness and revenue. Instagram is one of the most aesthetic and fun channels for people to use.
By following up to in with social media, marketing trends and developing a dynamic online presence, Asana Hotels can embrace the new ways people are communicating and changes in consumer behavior. Also, quickly adapt to the disruptions and achieve early adopter profits when attracting business from the millennial generation of technology.
