Due to English dominance, there is a loss of cultural identity. For example, third world countries like Africa and Asia is mainly influenced by the English language because English was mainly used to promote communication across the world for business. English has influenced other culture also. For example, China has been known to conservative and protected to its culture. But due to industrialization, it has influenced their dedication to culture and over the past year, we have witnessed several changes. Nowadays English is taught in various schools. Internationalization has greatly influenced China to learn English. Additionally, another major negative impact is the discrimination of languages. For example, people are required to have good English skill when they apply for jobs. It is discrimination to those people who cannot speak and write in English. Moreover, that is almost 86% of people around the world learn English as a foreign language to have a prestigious position. Another example, the internationalization event such as the Olympic Games that were held in Beijing in 2008. At some point, people were forced to improve their English skill. Taxi drivers, official fame staffs, hotel management, and staffs were forced to improve their English skill even they did not want to.
Although, English as global language has positive impact through global communication medium, there are some adverse impacts through cross-culture communication. According to Johnson, a decrease in language diversity lead to loss of culture and identity. For example, English is based on the culture of Britain and USA so there is no another way to learn English without accepting culture that come with it. Therefore one who learns English, he is forced to behave like English people. Furthermore, there are some negative impacts of economic success which using English to expand business across the world. For example, some major languages such as Spanish, Arabic, Mandarin and Russian are raising rapidly. Mandarin as a regional language becomes more important as a lingua franca oh Greater China for economic communication in regions of Hong Kong, Shanghai, and overseas Chinese in South East Asia. (Graddol, cited in Pandarungga, 2015). Another example, English will not dominant some international medias such as CNN, BBC, MTV and CNC. These media are not only broadcast news in English but also in some major dominant languages such as Spanish, Arabic, Mandarin and other.
