NAME: ASHOK KAARTHIK ID: 647641 COURSE: MKT4010 LECTURER: DR. MAUREEN KANGU INDIVIDUAL TERM PAPER TABLE OF CONTENTS Introduction………………………………………………………………………………….1 Environmental issues Pollution…………………………………………………………………………………….2-3 Use of fertilizers………………………………………………………………………………3 Plastic use…………………………………………………………………………………….3 Marketing strategies POLLUTION Pollution, also called environmental pollution, the addition of any substance (solid, liquid, or gas) or any form of energy (such as heat, sound, or radioactivity) to the environment at a rate faster than it can be dispersed, diluted, decomposed, recycled, or stored in some harmless form (Nathanson, 2018). Customers in today’s world are greatly concerned with issues regarding pollution by companies/ business producing or manufacturing food products. This is because customers are more concerned about the surrounding environment in which the business is operating in.
Customers are concerned with levels of pollution since high pollution levels by the companies affect their daily lives, Some types of pollution customers are concerned with are: Water pollution Air pollution and many more. Water Pollution Water pollution is a big concern for customers of organization producing food products. This is because customers are concerned about the water, since the quality of water can affect marine life as well as human beings. In addition to this, customers are also concerned about food manufacturing firm’s dumping their wastes into the water, which in turn leads to water pollution affecting a lot of lives living in the water and also around the water. As a result of this customers concern for the water quality is always on the rise.
For example Subway, who are known for their sandwiches, use a lot of vegetables. Customers may be concerned with where to water used to wash the dirty vegetable end up. 2 Air Pollution Air pollution is also a very big concern for customers produced by food manufacturers/ producers that they consume. Customers tend to be concerned with firms that use heavy machinery in the production process to produce food products, since heavy machinery tend to contribute a lot to air pollution.
In addition to this, customers may be reluctant to consume food products produced by such firms, since they may feel the mire they buy from the firm, the more the machinery tends to be used, which increase air pollution. USE OF FERTILIZERS One of the biggest concerns customers have when purchasing food products that use fruits and vegetables, is the fact that they may feel that the fruits and vegetable may have been grown with the help of artificial fertilizers. This is because customers may not want to consume fruits and vegetables that use artificial fertilizers and not natural ones. In the case of Subway, customers may be concerned with the fruits and vegetable the firm either grows or even imports from other countries. USE OF PLASTIC The use of plastic by firms manufacturing/ producing food products is a huge cause of concern for customers, since the use of plastic has negative impacts on the surrounding environment, since plastic does not decompose and affects the environment in a negative.
way. For example if Subway start using plastic to pack their sandwiches it is a big concern for their customers, since they may not prefer the plastic packing. 3
