Customer

The distribution channels operated by the company can be classified into upstream distribution channel and downstream distribution channel. The upstream channels will be designed in a way to reduce inventory and warehousing costs whereas the downstream channels will be managed with a direct selling model to customers based on real time demand so as to…

Introduction First of all what is EDI? Well EDI, or Electronic Data Interchange, is the transfer of business documents such as sales invoices, purchase orders, price quotations, etc. using a pre-established format in a paperless electronic environment. Usually this transfer occurs over VANs, Value Added Networks, but it is becoming increasingly popular over the Internet…

Production is defined as the creation of utility or the creation of goods and service which gives satisfaction to the consumer. Finished goods are processed from raw materials for distribution to consumers in other to satisfy their wants. The production process involves both material and immaterial inputs resulting in output in the form of finished…

A company who sells high end scotch. Bob Littlefield is the division manager of Glenmeadies since three months. Glenmeadies organises every year an tastemakers programme to promote their whisky. This time the tastemakers programme took place in New York. Bob was present at the New York tastemakers programme so he could see his marketing approach…

Specsavers is typically a hierarchical structure, where the business owners are the top of the hierarchy. These people then delegate roles and responsibilities to people further down the structure. The directors are the next layer down, with Retail Directors and Optometrist, which are in control of mangers and assistants within the that area (Optometrist). The…

Blacklane (on demand transportation startup) was The company was co-founded by Jens Wohltorf, an ex-Principal at the Boston Consulting Group and Frank Steuer, former managing director of SemperLink GmBH and founder of telephony startup Firstfon in 2011 and its based in Berlin, Germany. Currently, Blacklane’s footprint covers 500 airports globally in 250 cities, and more…

Marketing is a process aimed at creating a balance between product distribution and customer satisfaction. This process involves satisfying customer needs and at the same time achieving organization’s objectives, which include high sales, which increase or maintain an organization’s profit gains (Carpenter & Shankar, 2013). Marketing focuses on the customer and is a process that…

Introduction: A Spanish Retailer base company founded in 1975 by Amancio Ortego. Zara is main brand of Inditex group which is world’s largest apparel retailer. Initially named the store Zorba after the film Zorba the Greek, but after learning there was a bar with same name, Ortego renamed it as Zara. In 1988 company start…

The Vrio analysis is built on four main traits which fundamentally supports the company’s ultimate goal of increasing competitive advantage. These four traits include valuable, rare, imperfectly imitable and organized to capture value (Jurevicius, 2013). With these four, it is possible to determine and analyze how the company displays competitive advantage. When an individual is…

Marketing can be defined as a business functions that focuses on recognizing customer needs, identifying targets and applies products and services to serve these markets. It also includes promoting of products and service with the selected marketplaces. Marketing is very essential to the success of a business, large, medium or small with its main concentration…