Pricing Strategy Kingfisher serves premium quality beer.
Even though they face impetuous competition from their competitors, it doesn’t have any effect on its pricing strategy. They adopted a premium pricing strategy for its premium products.
The table below shoes the prices of various kingfisher beer categories 330 500 ml (24 Price List 650 ML ML cans)-bulk deal King Fisher Storm Strong Beer 135 80 100 King Fisher Ultra Maxx Beer 170 100 120 Kingfisher Blue Premium Beer 120 75 100 Kingfisher Mega Strong Premium Beer 98 Kingfisher Premium Lager Beer 125 80 100 Kingfisher Ultra Lager Beer 170 100 120 Kingfisher Strong Premium Beer 130 70 105 Kingfisher Draught Beer Can 100 Brands like Budweiser, Bira , Carlsberg, Tuborg, Haywards used the same pricing strategy with the price range same as Kingfisher’s The following table shows the prices offered by these brands :- 330 500 ml (24 Price List 650 ML ML cans)-bulk deal Budweiser Premium King of Beers 160 100 125 Budweiser Magnum Strong Beers 185 110 150 Bira 91 Strong Beer 200 170 130 Bira 91 Light Beer – 110 150 Bira 91 White Beer – 140 190 Bira 91 Blonde Beer 185 110 161 Carlsberg Green Beer 160 90 120 Carlsberg Elephant Strong Beer 160 – 125 Tuborg Green Beer 120 80 90 Tuborg Strong Beer 125 70 95 Haywards 5000 Beer 120 65 95 Haywards 2000 H2K Beer 130 85 They have an advantage as most of them have a lower price than that of Kingfisher. There are some other competitors like Corona , London pride who adopted the premium pricing strategies with high quality product at a premium price. 330 500 ml (24 Price List 650 ML ML cans)-bulk deal London Pride – 295 – Corona Extra Beer – 320 – Corona Light Beer – 320 –
